Reputation Management
If you don’t take time to manage your reputation, you’ll be forced to manage your disrepute.
It's a paraphrase of a popular wellness idiom, but that doesn't make it any less true.
And just like physical wellness, reputational wellness requires constant work — emails, press releases, review responses, and social media management. This doesn’t even cover the internal communications necessary for reputation — employee training, internal comms, and (heaven forbid) crisis communication.
My experience covers all aspects of reputation management and communications with real-world skills earned in the trenches:
Social media and reputation management for a senior living company during the COVID-19 pandemic and through subsequent legal actions and court proceedings
Management of Google and Yelp profiles for 30+ individual locations, increasing number of reviews by 500% and raising average score from 3.8 stars to 4.6 stars
Reputation Management Services
Removing negative reviews
Building positive reviews
Responding to reviews
Monitoring traditional and social medias for mentions
Crisis management and communications
Internal and External Communications
Press releases
Emails (internal, client-facing, partner-facing)
Social media management (posting, responding, monitoring)
