Showing the Goods.
As a copywriter and creative manager with more than 20 years of experience, I have a proven track record of success in helping clients refine their messages and tell their stories. Whatever your brand needs — writing and editing to creative direction and strategy — I have the background and experience to communicate the benefits and indispensableness of your products or services:
Media Samples
Creativity comes from curiosity. From a desire to understand and solve a problem. From finding new and unique ways to communicate and connect, bridging gaps of understanding and meeting an audience where they live.
Following are just a few examples of the wide range of styles, tones, and media in which I work, from print to digital, lighthearted and humorous to solemn and serious.
Web Copywriting - Silverado Senior Living
Web Copywriting - SurveyMonkey.com
For more than 12 years I was responsible for the copy, brand voice, and user experience for the silverado.com and silveradohospice.com websites.
Content for SurveyMonkey.com – Originally written for Zoomerang.com, the humorous, conversational content was used when Survey Monkey bought Zoomerang and consolidated sites.
Pop Culture Creative Writing - Invincible
Wrote and edited Silverado Senior Living's monthly print newsletter, which covered a range of subjects and tones, from clinical to lighthearted and inspiring.
Copy for Image Comics’ “Official Handbook of the Invincible Universe,” a resource guide for the comic book “Invincible,” written by Walking Dead creator Robert Kirkman.
The Invincible property is now a popular animated series on Amazon.
Longform Writing/Newsletters
TikTok featuring dancing memory care residents showing the lively environment in Silverado Memory Care Communities went viral and has accumulated almost 5 million views and extensive engagement.
Viral TikTok - 4.8m Views
Editing/Creative Consulting - WarChief
Copy edited Auroboros: Coils of the Serpent, a Dungeons & Dragons sourcebook with more than
$1.25 million in Kickstarter backing, for Warchief Gaming of Irvine, CA
